Luxury Marketing — Operations Consulting
Elegance
meets edge.
We help high-end wine, hospitality, and luxury lifestyle brands craft refined narratives, modernize their presence, and connect meaningfully with today's discerning audience.
Our Philosophy
Every brand is a
legacy in the making.
Atelier Sousa is a luxury marketing and operations consultancy rooted in storytelling, strategy, and style. With a cross-industry background spanning fashion retail and Napa Valley's most respected wineries, we bring a perspective that most agencies simply don't have.
We blend timeless aesthetics with tech-savvy innovation to develop tailored strategies that honor your heritage while positioning you for what's next. Transparent pricing. No hidden fees. Work that lasts.
"What one generation sees as a luxury, the next sees as a necessity."— Anthony Crosland
Meet Felicia
The strategist
behind the brand.
Felicia Sousa is a director-level marketing and partnerships leader with 10+ years driving brand strategy, digital marketing, and revenue growth across fashion retail, wine, technology, and hospitality. Her career began at iconic luxury retailers — Nordstrom and Banana Republic — where she mastered high-end customer experience, retail operations, and brand storytelling at scale.
She brought that foundation to Napa Valley, where she has elevated the marketing efforts of some of the region's most respected wineries — including Quivira Vineyards, Sentivo Vineyards, Rutherford Wine Company, Be Bubbly Napa Valley, and Trinchero Family Estates. At Sentivo, she built brand partnerships with the Sacramento Kings and Sacramento Republic FC.
Her agency experience as an Account Director at Calhoun & Company Communications in San Francisco sharpened her command of brand communications and integrated PR campaigns at scale — precision and creative intelligence she now brings exclusively to Atelier Sousa's private client roster.
Brands & Partners
Trusted by brands that
refuse to be ordinary.
From legacy fashion retailers to Napa Valley's most respected wineries, Felicia has built her reputation working alongside brands where excellence is the baseline.
Press Placements
As featured in
Services Offered
What we
do best.
From brand strategy to sustainability operations, every engagement is built around your brand's specific moment — where you are, where you're going, and what it takes to get there with intention.
Marketing Strategy & Campaigns
Brand positioning, campaign development, go-to-market planning, and quarterly strategy roadmaps. Built for luxury brands that want to grow without getting louder.
Social Media Management
Platform strategy, content calendars, caption writing, scheduling, and community management across Instagram, TikTok, Facebook, LinkedIn, and Pinterest.
Public Relations & Communications
Media list development, press kits, editorial pitching, journalist relationships, and coverage tracking. Wine, luxury, and lifestyle media specialty.
Fractional CMO
Senior marketing leadership without the full-time overhead. Team oversight, vendor management, board-level reporting, and full marketing function ownership.
Sustainability Consulting
B Corp readiness, circularity framework development, ESG messaging, Higg Index guidance, and annual sustainability reporting.
Events & Launch Collaboration
Full event concept, vendor coordination, run-of-show, on-site management, and post-event PR. Wine dinners, brand activations, and private experiences.
Why Choose Atelier Sousa
The difference is in
the details.
Tailored Solutions
Every brand is unique. Every engagement is built from scratch around your specific goals, audience, and moment — not a template pulled off a shelf.
Transparent Pricing
Clear, upfront pricing with no hidden fees. You know exactly what you're getting, what it costs, and what success looks like before we begin.
Cross-Industry Fluency
Fashion retail. Napa Valley wineries. Luxury hospitality. A rare perspective that agencies rooted in a single industry simply cannot offer.
Sustainability Expertise
B Corp readiness, Higg Index, and Ellen MacArthur circularity frameworks — making luxury and sustainability not just compatible, but inseparable.
Flexible Engagements
Hourly, project-based, or retainer — structured around what you actually need. Start where you are. Scale when you're ready.
Legacy Thinking
We build brands not for the next quarter, but for the next decade. Decisions made with patience, executed with precision.
Begin
Let's create something
enduring.
Every engagement begins with a conversation. Tell us what you're building.
hello@ateliersousa.com
Based In
Napa Valley · San Francisco