Atelier Sousa · Fashion & Style Division
Fashion. Brand.
Culture.
From a bedroom wall in Rhode Island plastered with Teen Vogue tearsheets, to a decade leading fashion brands across retail, wholesale, resale, and sustainability — this is what a lifelong obsession looks like when it becomes a career.
The Origin Story
"It started in a bedroom in Rhode Island, with Teen Vogue ads torn from the pages and plastered to the wall."
Growing up, secondhand wasn't a trend — it was just how we shopped. Growing up around old money meant learning how to look the part without the budget. Finding something at the thrift store, holding it up next to a magazine spread, and figuring out how to make it work. That resourcefulness became a skill. That skill became an eye. That eye became a career.
The love of secondhand never went away. Still posting thrifted OOTDs — but doing it long before it became a TikTok aesthetic. Never a trend. Always an ethos, rooted in creativity, sustainability, and a deep belief that style shouldn't cost what the labels say it does.
That belief shaped everything: founding NUDA, building GiveWhere, and the approach to fashion marketing today — with respect for the craft, an instinct for what's real, and a clear-eyed view of where the industry needs to go.
Teen Vogue & the bedroom wall
The original moodboard.
Thrift before it was a trend
Recreating magazine looks in Rhode Island.
Secondhand as ethos, not aesthetic
OOTDs before TikTok made it cool.
Rhode Island roots
Old money surroundings, secondhand budget, creative ingenuity.
Our Philosophy
Every brand is a
statement waiting to be made.
Fashion taught us that desire is designed. The brands that endure aren't louder — they're clearer. A decade of fashion industry experience — from luxury retail to resale innovation — helping fashion brands find their voice and build cultural relevance.
Inside
Inside the industry
Strategy
Sustainability as strategy
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street — fashion has to do with ideas, the way we live, what is happening."— Coco Chanel
Career Credentials
The strategist
behind the brand.
Felicia Sousa's fashion career spans luxury retail, wholesale, buying, brand management, resale, and fashion production — 6+ fashion brands led across a decade, from New England to the Bay Area.
Nordstrom
Luxury Retail
Luxury Retail Operations
Banana Republic
Lifestyle Retail
Fashion & Lifestyle Retail
Freestyle Clothing Exchange
3 Years
Buyer, Manager & Marketing Manager
Bear Paw Shoes
East Coast Territory
Account Manager — footwear brand wholesale
NUDA
3 Years
Founder, Designer Resale Company
Fashion Shows & Independent Labels
Producer & Brand Marketing Strategist
Brands & Companies We've Worked With
Services Offered
What we
do best.
From PR and partnerships to sustainability and content, every engagement is built around your brand's specific moment.
Fashion PR & Media Relations
Press strategy, fashion & lifestyle placements, editorial coordination, crisis communications.
Brand Partnerships & Collaborations
Partnership sourcing, capsule direction, retail & wholesale partnerships, revenue activation.
Influencer Management & Creator Strategy
Sourcing & vetting, campaign briefs, gifting & seeding, performance tracking.
Content & Social Strategy
Social strategy, editorial content, email marketing, multi-platform content systems.
Sustainability Consulting
Circular & resale strategy, B Corp & ESG, sustainable sourcing messaging, impact reporting.
Curated Fashion Experiences & Events
Fashion show production, brand launches, trunk shows, press previews & media days.
The Operator Advantage
We've worked the
floor.
Most fashion consultants know the press. We know the press and the buying calendar, the showroom floor, the resale market, and what it takes to build a brand people want to wear and talk about.
Luxury Retail Operations
Nordstrom and Banana Republic.
Buying & Merchandising
3 years at Freestyle Clothing Exchange.
Wholesale & Territory Management
Bear Paw Shoes east coast.
Resale & Circular Fashion
Founded and ran NUDA for 3 years.
Curated Experiences
Moments worth
remembering.
Fashion Show Production
Brand Launch Events
Influencer & Media Days
Trunk Shows & Retail Activations
Sustainable Fashion Experiences
Brand Strategy Intensives
"I've been thrifting since before it had a hashtag. That's not nostalgia — it's the reason I understand sustainable fashion better than most people who market it. The brands that last are the ones that build from something real."— Felicia Sousa, Founder · Atelier Sousa
Begin
Let's build your
fashion story.
We work with a select number of fashion clients at a time. Every engagement begins with a conversation. Tell us what you're building.
hello@ateliersousa.com
Based In
Napa Valley · San Francisco