Atelier Sousa · Wine & Experiences Division
Wine. PR.
Experiences.
A decade inside Napa, Sonoma, and Lodi's most respected wineries — now channeled into strategic PR, curated experiences, and brand storytelling for the wine world.
Our Philosophy
Every winery is a
legacy in the making.
Atelier Sousa's wine practice is built on a simple belief: the best wine brands don't just make great wine — they tell great stories. We bring the same luxury marketing sensibility that defines our consultancy to every winery engagement, blending deep industry knowledge with modern communications strategy.
Wine-First
Wine-first expertise
Press
National media relationships
"What one generation sees as a luxury, the next sees as a necessity."— Anthony Crosland
Career Credentials
The strategist
behind the brand.
Felicia's decade in wine spans Napa, Sonoma, Lodi, Carmel Valley, and the Sierra Foothills — operations, marketing, hospitality, and corporate relations across some of California's most respected wineries.
Atelier Sousa
Present
Founder & Principal Consultant
Sentivo Vineyards
FairPlay & Suisun
Corporate Relations Manager — tasting room, staff, COLA compliance, B2B with Sacramento Kings & Republic FC
Quivira Vineyards
Healdsburg
Marketing Manager
Matthiasson
Napa
Customer Relations Liaison
Rutherford Wine Company
St. Helena
Digital Marketing & Events Specialist — social content for 9 brands simultaneously
Bâtonnage Forum
Apprentice — Wine Industry & Women's Advocacy
Bernardus
Carmel Valley
Wine & Hospitality
Client Press Placements · Lodi, California
Work that
gets noticed.
SF Chronicle
January 2026
The best tasting rooms in one of California's most overlooked wine regions
Jess Lander
Six-Part Series
Lodi, California editorial series
James Suckling
Feature
Long-Lived Appeal: Do Old-Vine Wines Really Taste Better?
Lodi Wine Region
Aug–Oct 2025
Lodi 'No Reservations' Campaign
Old Vine Conference
Multi-Winery Production
With Rodney Strong, Vice Versa Wines, and regional partners
Travel & Lifestyle
2025
23 Unexpected City Vacations to Add to Your Travel Bucket List
Wineries & Brands We've Worked With
Services Offered
What we
do best.
From media relations to winery operations, every engagement is built around your brand's specific moment.
Wine PR & Media Relations
Press strategy, national & regional placements, editorial series coordination, crisis communications.
Brand Storytelling & Positioning
Messaging, brand voice, heritage & terroir storytelling, launch strategy.
Event Production & Conferences
Multi-partner coordination, conference production, seasonal activations, trade & consumer events.
Digital Marketing & Social Media
Social strategy, email marketing, SEO/SEM, multi-brand content systems.
Partnerships & B2B Strategy
Corporate partnerships, venue & hospitality, trade programs, co-brand collaboration.
Winery Operations Consulting
Tasting room optimization, staff management, COLA compliance, inventory oversight.
Influencer Management & Creator Strategy
Influencer sourcing & vetting, campaign briefs & content direction, media visit coordination & hosting, performance tracking & reporting.
The Operator Advantage
We've run the
tasting room.
Most wine PR firms know the press. We know the press and the production schedule, the tasting room flow, the compliance paperwork, and what it takes to turn a great bottle into a great story.
Full Winery Operations
Sentivo Vineyards, FairPlay & Suisun.
Tasting Room Leadership
Across Napa and Sonoma properties.
Digital & eCommerce
9 brands simultaneously at Rutherford Wine Co.
Regulatory & Compliance
COLA submissions and budget management.
Curated Experiences
Moments worth
remembering.
Access built through real industry relationships — not transactional bookings. Every experience is hand-curated with the winemakers, hospitality directors, and estate teams we've worked alongside for years.
Private Winery Tastings
Wine Education Experiences
Harvest & Cellar Access
Wine & Food Pairing Events
Corporate Wine Programs
Bespoke Wine Country Itineraries
Begin
Let's tell your
wine story.
We work with a select number of wine clients at a time. Every engagement begins with a conversation. Tell us what you're building.
hello@ateliersousa.com
Based In
Napa Valley · San Francisco